"The New Cool"

Inc. magazine reporter Lauren Cannon posts an interview with Neal Bascomb regarding his new book, The New Cool,  on the FIRST Robotics competition and his work with D'Penguineers team out of Goleta, CA.  Mr. Bascomb points out that students participating in project-based learning endeavours such as FIRST are taking charge of their own learning, and understanding that robotics and STEM are "not only hard work, but cool."  http://www.inc.com/articles/201103/math-and-science-the-new-cool-subjects.html